October 2019

Extended Warranty

As a reminder, there are several assets available and updated to support the extension of the limited-time 10 Year warranty promotion through December 31st, 2019.

Please check your dealer’s websites to see if they are promoting the 10-year warranty and if they are not, please point them to the Dealer Center, especially for the web banners.

A quick recap of assets:

  • NEW printable flyer to quickly replace your store signage; available in color and black & white
  • NEW web banner with instructions on how to quickly add to dealer websites
  • PR/Print/Digital Ads
  • Social Media Post
  • Warranty Trophy
  • Video ad
  • All of the assets are available on the Dealer Center under Marketing -> Advertising -> 10-Year Warranty Promotion and several are linked in the Program Guide AR19-0088.
Continue reading “October 2019”

September 2019

Congratulations to Jay McDonald, and welcome, Cody Masluk, Vice President – General Manager North American Consumer Sales

After 40 years of service to Alliance and an accomplished career, Jay McDonald decided to move on to the next phase, retirement. We are incredibly grateful for his service and contribution to the laundry industry, and pleased to welcome the next great leader for Home laundry, Cody Masluk.

Cody joins us from Electrolux, where he progressed through multiple roles in Sales, Product Management and Marketing over the past 18 years of his career. He most recently held the position of Senior Director Product Line Management – Food Preparation, where he oversaw a product portfolio of 11 platforms sold across North America retail and contract channels. Prior to Electrolux, he worked for Amana Appliances, Eatontown TV and Appliance and Maytag Appliances.

Please join us in welcoming Cody to the team.

Speed Queen Classic Clean™ Sticker AR19-0085

Speed Queen Classic Clean™ domed stickers are now available to add to TC models. They are available for purchase in sheets of 10 through Genuine Parts.

Syndicate Reviews

Did you know dealers could syndicate Speed Queen Home reviews to their websites? If you have dealers who are not already doing so, and would like to, we can share information with them and their web provider on how best to add product reviews. Please have them contact their web provider to start the conversation, and email Susan Miller at susan.miller@alliancels.com if additional information is needed.

10 Year Warranty Extended – Updated Assets

All of the 10 Year Warranty assets have been updated to support the extension of the limited-time 10 Year warranty promotion through December 31st, 2019. Highlights include:

All of the assets are available on the Dealer Center and linked in the Program Guide AR19-0088.

10 Year Warranty Extended – Updated Video

The warranty video has been updated to reflect the extension and is available for use as is or to co-brand so dealers can add their logo at the end. The video is available on YouTube to share or download from the Dealer Center by going to Marketing → Advertising → 10-Year Warranty Promotion.