Platinum Qualification
Qualification for the 2020 Platinum Qualification is under way. The Qualification period will start November 18th and will close December 31st. The Speed Queen Platinum Program requirements and rewards are listed below for 2020.
MINIMUM ELIGIBILITY REQUIREMENTS
- Dealer must display 4 top load pairs (3 TR pairs + TC Pair), 1 front load pair, 1 stack washer/dryer – 11 total units
- Dealer must purchase a minimum of $100,000 in 2019 calendar year to qualify
- Dealer must have all current point of sale materials displayed
- Dealer must be registered to the Speed Queen Dealer Center
- Dealer must have website that prominently showcases Speed Queen and utilizes available Speed Queen digital advertising tools
SPEED QUEEN REWARDS
- Platinum badge distinction on SQ dealer locator with priority listing
- SQ branded apparel for the sales team
- Premium POS package
- Exclusive early access to Speed Queen tools and programs
NOTES
- Qualification is open one time per year, no exceptions.
- A new dealer must meet requirements in their first year as a Speed Queen account to qualify for the following year.
- A dealer who loses status must requalify in the current year for the following year
Dealer Council Summary
Throughout the fall, we traveled to several different parts of the country to talk with dealers with the goal of better understanding dealer needs and behavior to help finish 2019 strong and guide planning for 2020. We covered several topics, had great conversations, and wanted to highlight some of the recurring themes we heard:
- Capacity is the hardest objection to overcome. The most desired product improvement is a larger tub size that can wash a king size comforter.
- A Quiet washer is worth talking about. Dealers think the TR washer line has a real advantage over competitor brands because it agitates at 43 decibels. We will be adding this to our point of sale materials in 2020.
- Dealers are confused about the Speed Queen washer lines. There isn’t a clear difference between our TR and TC washers, which is causing confusion at the dealer level. We will be creating educational tools to resolve this in 2020.
Promoting Speed Queen on Dealer Websites
As a reminder, please encourage dealers to promote Speed Queen on their website homepages. Web banners are available on the Dealer Center, through Nationwide Marketing Group’s Just say Yes program, Retailer Web Services and AVB-BrandSource sites.
Click here for a printable PDF version of this monthly update.