Month: February 2021

Each month we add a PDF version of the monthly updates. Here is the March file. Please print and use as a reference tool on your calls and visits with dealers.

March 2021

We are giving retailers a reason to talk dryers, visit our digital launch kit to learn how our new dryer features are meeting consumer needs. The digital kit highlights our new features and includes product introduction videos and downloadable marketing assets.

Retailers will also have the opportunity to learn about our new dryers at our upcoming virtual shows. We will be hosting training sessions at the Nationwide Virtual Show on March 16-18 and BrandSource Virtual Show on March 23-25.

The digital kit can be shared with your retailers now. Our announcement to consumers is planned for April 15.

As a reminder, we have simplified the registration process to help retailers access the information provided to them quicker and easier. As of now, the company code required to register as a new user in the Dealer Center will be the dealer branch telephone number, without any dashes, or spaces.

Example:

Retailer Name: ALS Laundry4U
Retailer Phone Number: (920) 748-3121

Company Code for Registration: 9207483121

We have created two editable truck wraps that feature our TR5 and TR7, with the messaging of durability and performance. The truck wrap artwork is available on Marketing OnDemand to customize and download. With the sharable artwork link, vendors can also access the artwork and download.

Dealer Blog Post for March

New Blog content for March is now available for download. This unique content is intended to be shared directly on dealer websites and social channels. This month, we have one post on five frequently asked laundry questions and a supporting social post with images. The files can be found on the Dealer Center in the Marketing OnDemand section of the site. Dealers can search the word “blog” to quickly find the files.

We also share with both BrandSource and Nationwide Marketing Group – for faster access and posting of the content.

Social Posts for February

March social media posts are now available on the Marketing OnDemand section of the Dealer Center. All post options are tagged to “Social Media.” So, your dealers can use the search option to quickly find the content they are looking for. This month’s topics include America’s favorite cleaning task graphic, the legendary TR7 and DR7, and more.

We also share with both BrandSource and Nationwide Marketing Group – for faster access and posting of the content.

Each month we add a PDF version of the monthly updates. Here is the February file. Please print and use as a reference tool on your calls and visits with dealers.

February 2021

For 2021, we have updated our Legend webpage. The update includes a new look and a shift from focusing on the TR7 to highlighting our legendary TR7 and DR7 laundry pair. This year, we’ll continue testing the TR7 with “ruff” challenges. Stay tuned and visit the site today to see the new and improved design.

A ‘help’ button has been enabled on the dealer center– both within the platform and on the login screen. The users can now interact with administrators directly if they run into issues.

The winner of the TR7 and DR7 pair for our December Legend giveaway is Steve Brown from Washougal, Washington. He has selected the West Columbia Gorge Humane Society as his organization of choice to receive a $1,000 donation.

As a reminder, our 2021 Speed Queen Equipment Expert Badge program finishes on Feb. 28, 2021. If the necessary coursework is completed by the date listed above, retail sales associate will receive a free Speed Queen branded-polo shirt.