Author: Editorial Staff

On Sept. 1, we launched our Speed Queen Reliability Campaign sweepstakes for consumers. Consumers are invited to visit the website contest page and enter to win a washer and dryer set by submitting a photo of their current machine, as well as why they deserve to win a new set. A winner will be chosen at random Oct. 22.

Not only can consumers enter to win, but they can also view user submissions on a fun and interactive map. We encourage you to check out the submissions by visiting the reliability page and scrolling down to the map. The submissions can also be filtered by decades.

As part of our agreement with Consumer Reports, Speed Queen has the rights to share messaging about the ratings on our social accounts– however, retailers cannot post this messaging directly on their social media pages, they can only share Speed Queen posts.

To help further promote the reliability campaign beyond our social accounts, we created a giveaway for our retailers from Sept. 28 through Nov. 20. The retailer with the most engagement (likes, comments, shares) on their shared Speed Queen posts on Facebook, Instagram, and Twitter on Nov. 20th will be the winner. The winning retailer will receive a digital/advertising package worth $2,000 that will include digital and social ads and pay-per-click (PPC).

Contest Rules:

• To enter, the retailer must share posts from Speed Queen’s pages with #SpeedQueenReliability and a link to speedqueen.com/legacy/ on their own social media pages. Retailers cannot create new posts promoting the campaign, only sharing posts from Speed Queen’s pages will count.
• The hashtag typed exactly as: #SpeedQueenReliability is crucial to be included in this contest. Our software looks for all mentions of this hashtag across social media channels in order to determine the winner. Using this in your post text is the only way we will be able to see you are posting about this sweepstakes.
• We will track publicly available data so if you post from a private page, it won’t count toward your total engagement.
• Retailers can share posts as many times as they’d like during the stated period as long as they include the hashtag and link. Retailers are allowed to boost their shared posts to gain more engagement.
• We encourage creativity and may even feature some of our favorite posts by retailers on our page.

In June, we had our last social media retailer contest for the Legend Campaign and Johnson’s Furniture in Tennessee came in first with the highest engagement numbers. As the winners, they were able to donate a TR7 and DR7 pair to a family in their area and receive press exposure for their donation.

Dealer Blog Posts for October

New blog content for October is now available for download. This unique content is intended to be shared directly on dealer websites and social channels. This month, we have three blog posts and supporting social posts with images. The files can be found on the Dealer Center in the Marketing On-Demand section of the site. Dealers can search the word “blog” to quickly find the files.

We also share with both BrandSource and Nationwide Marketing Group – for faster access and posting of the content.

Social Posts for October

October social media posts are now available on the Marketing On-Demand section of the Dealer Center. All post options are tagged to “Social Media” so your dealers can use the search option to quickly find the content they are looking for.

This month’s topics include the Legend Campaign, de-sticking caramel stains, top load washer sizes and removing Halloween makeup stains.

We also share with both BrandSource and Nationwide Marketing Group – for faster access and posting of the content.

Each month we add a PDF version of the monthly updates. Here is the September file. Please print and use as a reference tool on your calls and visits with dealers.

September 2020

Cowbells are now live. The TR7 is currently washing 20 pounds of Blue Panda cowbells 24/7. Head over to our legend livestream to see and hear how the cowbells are holding up.

The baseball streaming ran for four weeks and generated a total of 3,375 views for the month of August. The aftermath– shreds. Five lucky winners were also randomly chosen out of over 300 contestants to receive a set of Speed Queen branded baseballs. Stay tuned for the video recap on our YouTube Page and while you are there, take a look back at our garden tools, hockey pucks and billiard balls challenge.

Consumer Reports recently released their August 2020 issue with their second Appliance Brand Reliability Rankings– Speed Queen topped the list with high reliability ratings for washers and dryers.

The results are based on survey data collected from their members on more than 592,000 kitchen and laundry appliances purchased between 2009 and 2019. To view the report, please click here. Stay tuned for more to come regarding these rankings.

Congratulations to our team members around the globe on this fantastic achievement.

New Class: FLW Product Training

The FLW Product Training course is now available on the Dealer Center. This course covers the front load washer’s build quality, installation benefits, and various control features. The course will also help you to resolve consumer objections effectively.

This course covers the following learning objectives:

• Explain the Speed Queen quality
• Detail the build quality of front load washers
• Explain the features and benefits of the Speed Queen front load washer and stacked washer-dryer
• Identify and overcome common consumer objections

Log in now to take the class. It has been added to your class list.

New Class: How to Read a Product Code with Handout

The How to Read a Product Code with Handout course is now available on the Dealer Center. A Product Code is used while ordering a machine. It is important to understand its meaning, so that placing orders is quick and easy. The code consists of important pieces of information such as product type, control location, series, country and numeric code, color, and the source of heat.

This course covers the following learning objectives:

• Read a Product Code
• Explain what each digit in the Product Code means

Log in now to take the class. It has been added to your class list.

Dealer Blog Post for September

New Blog content for September is now available for download. This unique content is indented to be shared directly on dealer websites and social channels. This month we have three blog posts and supporting social posts with images. The files can be found on the Dealer Center in the Marketing On-Demand section of the site. Dealers can search the keyword “blog” to quickly find the files.

We also share with both BrandSource and Nationwide Marketing Group – for faster access and posting of the content

Social Post for September

September social media posts are now available on the Marketing On-Demand section of the Dealer Center. All post options are tagged to “Social Media” so your dealers can use the search option to quickly find the content they are looking for. This month’s topics include preventing fading, the legend campaign, color coding laundry baskets, Consumer Reports ranking and more.

We also share with both BrandSource and Nationwide Marketing Group – for faster access and posting of the content.

Each month we add a PDF version of the monthly updates. Here is the July file. Please print and use as a reference tool on your calls and visits with dealers.

August 2020