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February 2020

Confidence Plus Launch

The Confidence Plus extended warranty is now available! This factory-backed extended warranty adds 3 years of peace of mind to the standard 3, 5, or 7 year product warranty for a combined maximum of 10 years.

You are welcome to share assets with your dealers to promote the Confidence Plus extended warranty with their new and previous customers. Previous customers can purchase the Confidence Plus extended warranty if they purchased and installed their machines within the last 2 years.

Full details available at www.speedqueen.com/confidenceplus

Assets include:

Marketing on Demand

We have a new way to order Speed Queen marketing materials. This quick and simple online ordering option is accessed through MyAlliance. Step-by-step directions are available here. Please share with anyone on your team who is responsible for ordering marketing materials.

Top Load Washer (TR) & Dryer Updates

Enhancements have been made to the TR top load washers and dryers.

TR updates include improved wash performance with a change in load size selections to include a “Heavy Soil” option. Dryer updates include a new push to start button and bidirectional timer.

For a full list of model number and feature updates, please refer to these pdf assets:


2020 TR Updates
2020 Dryer Updates

NEW Dealer Center

Keep an eye out for an introduction to the new Dealer Center coming your way shortly. Access will be available soon and will include both a new look and functionality. You’ll still access it through the same URL, www.speedqueendealer.com, but you will see an evolved platform featuring user-friendly and engaging training videos as well as a portal into Marketing on Demand to access logos, images, social media assets, sales tools, and more.

Streaming Channel for Dealers

We are currently in the process of breaking the mold on extreme testing. A new streaming channel will be live soon where we will be running a TR7, non-stop, just like we do in the lifecycle testing lab, with three full sets of billiard balls (cue balls included). Dealers will have the ability to stream this right to their show floor to drive home the benefits of a dynamic balancing system and the Speed Queen durability message.

In the News

How to Remove the Toughest Stains from Laundry, According to the Blue Man Group

The washers and dryers that will make you love laundry day

Speed Queen was happy to partner with Van Vreede’s in Oshkosh to help bring an elementary school behavior interventionist’s birthday wish to life. Watch the full story on the Speed Queen Home YouTube channel.

BrandSource Show

We look forward to seeing you at BrandSource. Speed Queen will be in Booth 2315. See you soon!

Posted on

December 2019

New Customizable Video Available

Built better to last longer; Speed Queen Consumer quality shines in this new 30 second dealer video ad. Great for social media and web use with open space for co-branding at the end of the video.

The video is available on the Dealer Center (speedqueendealer.com → Marketing → Advertising → Customizable Ads/PR → Quality Video Ad) and downloadable here.

Extended Warranty

There is still time for customer’s to take advantage of the Deal of the Decade. This promotion is good through December 31st, 2019.

Platinum Dealer Qualification Closes Soon

Qualification for the 2020 Platinum Dealer Program is under way and will close December 31st.

MINIMUM ELIGIBILITY REQUIREMENTS

  • Dealer must display 4 top load pairs (3 TR pairs + TC Pair), 1 front load pair, 1 stack washer/dryer – 11 total units
  • Dealer must purchase a minimum of $ 100,000 in 2019 calendar year to qualify
  • Dealer must have all current point of sale materials displayed
  • Dealer must be registered to the Speed Queen Dealer Center
  • Dealer must have website that prominently showcases Speed Queen and utilizes available Speed Queen digital advertising tools

SPEED QUEEN REWARDS

  • Platinum badge distinction on SQ dealer locator with priority listing
  • SQ branded apparel for the sales team
  • Premium POS package
  • Exclusive early access to Speed Queen tools and programs

NOTES

  • Qualification is open one time per year, no exceptions
  • A new dealer must meet requirements in their first year as a Speed Queen account to qualify for the following year
  • A dealer who loses status must requalify in the current year for the following year

Click here for a printable PDF version of this monthly update.

Posted on

November 2019

Platinum Qualification

Qualification for the 2020 Platinum Qualification is under way. The Qualification period will start November 18th and will close December 31st. The Speed Queen Platinum Program requirements and rewards are listed below for 2020.

MINIMUM ELIGIBILITY REQUIREMENTS

  • Dealer must display 4 top load pairs (3 TR pairs + TC Pair), 1 front load pair, 1 stack washer/dryer – 11 total units
  • Dealer must purchase a minimum of $100,000 in 2019 calendar year to qualify
  • Dealer must have all current point of sale materials displayed
  • Dealer must be registered to the Speed Queen Dealer Center
  • Dealer must have website that prominently showcases Speed Queen and utilizes available Speed Queen digital advertising tools

SPEED QUEEN REWARDS

  • Platinum badge distinction on SQ dealer locator with priority listing
  • SQ branded apparel for the sales team
  • Premium POS package
  • Exclusive early access to Speed Queen tools and programs

NOTES

  • Qualification is open one time per year, no exceptions.
  • A new dealer must meet requirements in their first year as a Speed Queen account to qualify for the following year.
  • A dealer who loses status must requalify in the current year for the following year

Dealer Council Summary

Throughout the fall, we traveled to several different parts of the country to talk with dealers with the goal of better understanding dealer needs and behavior to help finish 2019 strong and guide planning for 2020. We covered several topics, had great conversations, and wanted to highlight some of the recurring themes we heard:

  • Capacity is the hardest objection to overcome. The most desired product improvement is a larger tub size that can wash a king size comforter.
  • A Quiet washer is worth talking about. Dealers think the TR washer line has a real advantage over competitor brands because it agitates at 43 decibels. We will be adding this to our point of sale materials in 2020.
  • Dealers are confused about the Speed Queen washer lines. There isn’t a clear difference between our TR and TC washers, which is causing confusion at the dealer level. We will be creating educational tools to resolve this in 2020.

Promoting Speed Queen on Dealer Websites

As a reminder, please encourage dealers to promote Speed Queen on their website homepages. Web banners are available on the Dealer Center, through Nationwide Marketing Group’s Just say Yes program, Retailer Web Services and AVB-BrandSource sites.

Click here for a printable PDF version of this monthly update.

Posted on

October 2019

Extended Warranty

As a reminder, there are several assets available and updated to support the extension of the limited-time 10 Year warranty promotion through December 31st, 2019.

Please check your dealer’s websites to see if they are promoting the 10-year warranty and if they are not, please point them to the Dealer Center, especially for the web banners.

A quick recap of assets:

  • NEW printable flyer to quickly replace your store signage; available in color and black & white
  • NEW web banner with instructions on how to quickly add to dealer websites
  • PR/Print/Digital Ads
  • Social Media Post
  • Warranty Trophy
  • Video ad
  • All of the assets are available on the Dealer Center under Marketing -> Advertising -> 10-Year Warranty Promotion and several are linked in the Program Guide AR19-0088.
Continue reading “October 2019”
Posted on

September 2019

Congratulations to Jay McDonald, and welcome, Cody Masluk, Vice President – General Manager North American Consumer Sales

After 40 years of service to Alliance and an accomplished career, Jay McDonald decided to move on to the next phase, retirement. We are incredibly grateful for his service and contribution to the laundry industry, and pleased to welcome the next great leader for Home laundry, Cody Masluk.

Cody joins us from Electrolux, where he progressed through multiple roles in Sales, Product Management and Marketing over the past 18 years of his career. He most recently held the position of Senior Director Product Line Management – Food Preparation, where he oversaw a product portfolio of 11 platforms sold across North America retail and contract channels. Prior to Electrolux, he worked for Amana Appliances, Eatontown TV and Appliance and Maytag Appliances.

Please join us in welcoming Cody to the team.

Speed Queen Classic Clean™ Sticker AR19-0085

Speed Queen Classic Clean™ domed stickers are now available to add to TC models. They are available for purchase in sheets of 10 through Genuine Parts.

Syndicate Reviews

Did you know dealers could syndicate Speed Queen Home reviews to their websites? If you have dealers who are not already doing so, and would like to, we can share information with them and their web provider on how best to add product reviews. Please have them contact their web provider to start the conversation, and email Susan Miller at susan.miller@alliancels.com if additional information is needed.

10 Year Warranty Extended – Updated Assets

All of the 10 Year Warranty assets have been updated to support the extension of the limited-time 10 Year warranty promotion through December 31st, 2019. Highlights include:

All of the assets are available on the Dealer Center and linked in the Program Guide AR19-0088.

10 Year Warranty Extended – Updated Video

The warranty video has been updated to reflect the extension and is available for use as is or to co-brand so dealers can add their logo at the end. The video is available on YouTube to share or download from the Dealer Center by going to Marketing → Advertising → 10-Year Warranty Promotion.

Posted on

August 2019

Point of Sale (POS) Materials are available to order through Genuine Parts. Items include:


AR19-0011        WARRANTY BELT 3 YEAR
AR19-0012        WARRANTY BELT 5 YEAR
AR19-0013        WARRANTY BELT 7 YEAR
AR19-0014        AMERICAN QUALITY MAGNET
AR19-0015        BUILT TO LAST 25 YEARS
AR19-0017        3 YEAR MAGNET
AR19-0018        5 YEAR MAGNET
AR19-0019        7 YEAR MAGNET
AR19-0021        FASTER, QUIETER, GENTLER SALES TOOL
AR19-0023        INSTRUCTION BOOKLET
AR19-0024        WCA MAGNET
AR19-0034        SQ Home Product Brochure (Pack of 25)
AR19-0035        TC5 Spec Sheet (Pad of 25)
AR19-0040        MOST RELIABLE BANNER STICKER FLW
AR19-0041        5 YR WARRANTY FLW SWD MAGNET
AR19-0042        PUSH BUTTONS MAGNET FLW
AR19-0053        NO LID LOCK STICKER TC5
AR19-0073        POS INSTRUCTION SUPPLEMENT
AR19-0071        SPEED QUEEN PERFECT WASH STICKER (SHEET OF 10)
AR19-0072        TR7 SPECIAL CYCLES STICKER
AR19-0081        10 YR WARRANTY EASEL
AR19-0082        10 YR WARRANTY WINDOW CLING

TR7 Special Cycles Sticker AR19-0072


Among the items available, there is a TR7 Special Cycles sticker available for purchase for consumer use through Genuine Parts. It fits inside the lid as a quick reminder of the additional cycles they have available to them.

Speed Queen Perfect Wash Sticker AR19-0071


Speed Queen Perfect Wash domed stickers are now available to add to TR models. They are available for purchase in sheets of 10 through Genuine Parts.


Head to Head Comparison: TC5 vs. Maytag Sales Tool AR19-0077


See how Speed Queen stacks up when compared to the competition. We continue to embody what it means to be commercial grade. Built Better to Last Longer. This tool is available in the Dealer Center → Competitive Comparison section or HERE.

Head to Head Comparison: TC5 vs. Maytag Large Load Comparison Video

A new video is available on the @speedqueenhome YouTube page comparing Speed Queen TC5 performance with a large load of towels to Maytag’s performance with the same load. Maytag’s motor overheated 8/10 times in testing while Speed Queen kept going strong.

10 Year Warranty Assets

As you know, there are several assets available to support the limited-time 10 Year warranty promotion. To recap:

  • Program Guide
  • Digital Ad
  • Print Ad
  • Social Media Post
  • Warranty Trophy

 All of the assets are available on the Dealer Center and linked in the Program Guide AR19-0084.

10 Year Warranty Video

We recently added this warranty video as an option to use as is or to co-brand so dealers can add their logo at the end. The video is available on YouTube to share or download from the Dealer Center by going to Marketing → Advertising → 10-Year Warranty Promotion.

Reliability Video

Straight from consumers, hear their thoughts on Speed Queen Home reliability. Another option for dealers to share from YouTube or co-brand. Download available from the Dealer Center by going to Marketing → Advertising → Customizable Ads/PR. 

Posted on

June 2019

Speed Queen Home Website Refresh

If you have visited SpeedQueen.com recently, you’ll notice it has a new look. Same functionality with updated aesthetics and the addition of a chatbot to help provide consumers with an immediate response to frequently asked questions. 

Consumer Reports

Consumer Reports rates Speed Queen as #1 Most Reliable Brand in America.

Dealer PR is available here. You are welcome and encouraged to share with your dealers so they can share with local media outlets and on their social media channels.

Posted on

May 2019

TLW Launch & Asset List

With the addition of the TC5 and DC5 to the product lineup, we have several new assets available for you and your dealers.

Print

With the addition of the TC5 and DC5 to the product lineup, we have several new assets available for you and your dealers.

Video

Two new videos offering an overview of the TC5 and a full overview of the top load washer line are available on YouTube:

PR

In addition to the PR we are doing at Speed Queen, we now have customizable press releases available in the Dealer Center for dealers to share as well. You are welcome and encouraged to share with dealers so they can add their store name and share with their local newspapers along with an image of the machine or pair, available in the Dealer Center, that coincides with the topic. Our TC5 press release is available here.

Vendor Product Data File

Files with images and machine information for the TC5 and DC5 has been shared with all of our dealer website vendors and is also available in the Dealer Center. The file is also available here if you would like to share with any dealers who take care of their own web updates.

New Consumer Video-Dallas

Files with images and machine information for the TC5 and DC5 has been shared with all of our dealer website vendors and is also available in the Dealer Center. The file is also available here if you would like to share with any dealers who take care of their own web updates.

Speed Queen BrandSource Rebate Promotion

Speed Queen and BrandSource are offering a $200 rebate with the purchase of an eligible Speed Queen front load washer & dryer, purchased between June 24th and July 4th, 2019. Additional details are available here.

POS Program Update

We have new Point of Sale items available for the FLW and TC5. We’ll be shipping a supply of each piece to distributors to share with dealers as they floor each model. A quick reference guide with all of the materials is available here.

Posted on

April 2019

Available Media

We have several options available for you to utilize when it comes to media:

Video

  • You and your dealers are always welcome to share videos from our YouTube channel @speedqueenhome.
  • If you need videos to download for websites, those are available through your distributor. *Please note that video files are available for download to save on a flash drive for use in dealer stores and on dealer websites. Anything posted to social media should be shared from YouTube.

Banner, Print, and Radio Ads

  • All mediums are available in the Marketing section of the Dealer Center and options will expand with the addition of the Front Load Washers to the product lineup.

Yeager Video

6 months ago we partnered with a family of YouTube influencers to test out our TR7 in a Bro vs. Sis Mess Challenge. This
family of 8 had some fun with chalk, ketchup, jelly, dirt, and more… and Speed Queen stood up to the test. The views on
this video have climbed to 1.5 million. If you haven’t seen it yet, check it out on YouTube. Search “Yeager Family Speed
Queen” and the Bro vs. Sis Mess Challenge will pop up.

Front Load Washers and Front Control Dryers are Back

  • New FLW Update Tool and Sales Tips are available.
  • All changes will be live on the web and available in the Dealer Center May 1st including a product data file and .png images for any web needs.

POS Program Update

Point of Sale calls are well under way. The Speed Queen team is calling all of our Platinum and Basic dealers for our fulfillment program. Please note that gift cards to redeem polo shirts for Platinum dealers were sent separately this year. All gift cards are out and shirts are quickly being redeemed.

Reliable POS

An additional point of sale option will be available shortly. Our new Reliable banner calls out the designation we received from Consumer Reports as the Most Reliable brand in the Agitator Top Load Washer Category. We’ll be sending 100 pieces to each distributor and they will be available to order through Genuine Parts by mid-May.