New COVID-19 Content Resource

We’re ramping up our content marketing game to help our independent dealers.

Let’s face it, consumers are spending more time than ever before at home and online. We’re working to ensure Speed Queen stays top of mind, all while providing more benefits to our independent dealers.

The cadence for posts on SpeedQueen.com has increased. Over the past month, we’ve shared several new fun and educational posts. We encourage dealers to share this content from their own social channels.

We’ve also started a new resource for dealers that supplies unique content indented to be shared directly to their own websites and social channels. Each month we will share up to three topics including blog posts, supporting social posts and images. The files can be found on the Dealer Center in the Marketing On-Demand section of the site. We also share with both BrandSource and Nationwide Marketing Group – for faster access and posting of the content.

April files are available now for the following topics:

  • Tips for making laundry day fun for kids)
  • The facts about towels and how often you should wash them
  • Cleaning advice for washing pillows

Legend Streaming Channel Goes Public

Hockey Puck image

With so many consumers captive at home and upping their screen time – we couldn’t think of a better time to take our streaming channel live. There may not be live sporting events on T.V. but we’re on day 20 of the hockey game happening inside our TR7.

You’ll see more activity on our social channels about this – tune in to see what people think we should wash next.

As a reminder, the streaming channel is live at www.speedqueen.com/legend.

COVID-19

Hygiene is more important than ever. With the latest recommendations from the CDC, dealers have an opportunity to serve their customers by reminding/sharing that with the exception of the tempered fill normal eco cycle, any cycle with hot water is as hot as the water heater in their home provides with a Speed Queen machine, and in line with the CDC’s recommendations for cleaning clothes.

Social posts and links to blogs will be shared with dealers via email and will be part of April social assets added to Marketing on Demand for dealers to share.