As a
reminder, there are several assets available and updated to support the
extension of the limited-time 10 Year warranty promotion through December 31st,
2019.
Please
check your dealer’s websites to see if they are promoting the 10-year warranty
and if they are not, please point them to the Dealer Center, especially for the
web banners.
A quick
recap of assets:
NEW printable flyer to quickly replace your store signage; available in color and black & white
NEW web banner with instructions on how to quickly add to dealer websites
PR/Print/Digital Ads
Social Media Post
Warranty Trophy
Video ad
All of the assets are available on the Dealer Center under Marketing -> Advertising -> 10-Year Warranty Promotion and several are linked in the Program Guide AR19-0088.
Congratulations to Jay McDonald, and welcome, Cody Masluk, Vice President – General Manager North American Consumer Sales
After 40 years of service to Alliance and an accomplished
career, Jay McDonald decided to move on to the next phase, retirement. We are incredibly
grateful for his service and contribution to the laundry industry, and pleased
to welcome the next great leader for Home laundry, Cody Masluk.
Cody joins us from Electrolux, where he progressed through
multiple roles in Sales, Product Management and Marketing over the past 18
years of his career. He most recently held the position of Senior Director
Product Line Management – Food Preparation, where he oversaw a product
portfolio of 11 platforms sold across North America retail and contract
channels. Prior to Electrolux, he worked for Amana Appliances, Eatontown TV and
Appliance and Maytag Appliances.
Please join us in welcoming Cody to the team.
Speed Queen Classic Clean™ Sticker AR19-0085
Speed Queen Classic Clean™ domed stickers are now available to add to TC models. They are available for purchase in sheets of 10 through Genuine Parts.
Syndicate Reviews
Did you know dealers could syndicate Speed Queen Home
reviews to their websites? If you have dealers who are not already doing so,
and would like to, we can share information with them and their web provider on
how best to add product reviews. Please have them contact their web provider to
start the conversation, and email Susan Miller at susan.miller@alliancels.com if
additional information is needed.
10 Year Warranty Extended – Updated Assets
All of the
10 Year Warranty assets have been updated to support the extension of the
limited-time 10 Year warranty promotion through December 31st, 2019.
Highlights include:
NEW printable flyer to quickly replace your store signage; available in color and black & white
All of the assets are available on the Dealer Center and linked in the Program Guide AR19-0088.
10 Year Warranty Extended – Updated Video
The warranty video has been updated to reflect
the extension and is available for use as is or to co-brand so dealers can add
their logo at the end. The video is available on YouTube to share or download from the Dealer Center
by going to Marketing → Advertising → 10-Year Warranty Promotion.
Point of Sale (POS) Materials are available to order through Genuine Parts. Items include:
AR19-0011 WARRANTY BELT 3 YEAR AR19-0012 WARRANTY BELT 5 YEAR AR19-0013 WARRANTY BELT 7 YEAR AR19-0014 AMERICAN QUALITY MAGNET AR19-0015 BUILT TO LAST 25 YEARS AR19-0017 3 YEAR MAGNET AR19-0018 5 YEAR MAGNET AR19-0019 7 YEAR MAGNET AR19-0021 FASTER, QUIETER, GENTLER SALES TOOL AR19-0023 INSTRUCTION BOOKLET AR19-0024 WCA MAGNET AR19-0034 SQ Home Product Brochure (Pack of 25) AR19-0035 TC5 Spec Sheet (Pad of 25) AR19-0040 MOST RELIABLE BANNER STICKER FLW AR19-0041 5 YR WARRANTY FLW SWD MAGNET AR19-0042 PUSH BUTTONS MAGNET FLW AR19-0053 NO LID LOCK STICKER TC5 AR19-0073 POS INSTRUCTION SUPPLEMENT AR19-0071 SPEED QUEEN PERFECT WASH STICKER (SHEET OF 10) AR19-0072 TR7 SPECIAL CYCLES STICKER AR19-0081 10 YR WARRANTY EASEL AR19-0082 10 YR WARRANTY WINDOW CLING
TR7 Special Cycles Sticker AR19-0072
Among the items available, there is a TR7 Special Cycles sticker available for purchase for consumer use through Genuine Parts. It fits inside the lid as a quick reminder of the additional cycles they have available to them.
Speed Queen Perfect Wash Sticker AR19-0071
Speed Queen Perfect Wash domed stickers are now available to add to TR models. They are available for purchase in sheets of 10 through Genuine Parts.
Head to Head Comparison: TC5 vs. Maytag Sales Tool AR19-0077
See how Speed Queen stacks up when compared to the competition. We continue to embody what it means to be commercial grade. Built Better to Last Longer. This tool is available in the Dealer Center → Competitive Comparison section or HERE.
Head to Head Comparison: TC5 vs. Maytag Large Load Comparison Video
A new
video is available on the @speedqueenhome YouTube page comparing Speed Queen TC5 performance with a
large load of towels to Maytag’s performance with the same load. Maytag’s motor
overheated 8/10 times in testing while Speed Queen kept going strong.
10 Year Warranty Assets
As you know, there are several assets available to support
the limited-time 10 Year warranty promotion. To recap:
Program Guide
Digital Ad
Print Ad
Social Media Post
Warranty Trophy
All of the assets are available on the Dealer Center and linked in the Program Guide AR19-0084.
10 Year Warranty Video
We recently added this warranty video as an option to use as is or to co-brand so dealers can add their logo at the end. The video is available on YouTube to share or download from the Dealer Center by going to Marketing → Advertising → 10-Year Warranty Promotion.
Reliability Video
Straight from consumers, hear their thoughts on Speed Queen Home reliability. Another option for dealers to share from YouTube or co-brand. Download available from the Dealer Center by going to Marketing → Advertising → Customizable Ads/PR.
If you have visited SpeedQueen.com recently, you’ll notice it has a new look. Same functionality with updated aesthetics and the addition of a chatbot to help provide consumers with an immediate response to frequently asked questions.
Dealer PR is availablehere. You are welcome and encouraged to share with your dealers so they can share with local media outlets and on their social media channels.
In addition to the PR we are doing at Speed Queen, we now have customizable press releases available in the Dealer Center for dealers to share as well. You are welcome and encouraged to share with dealers so they can add their store name and share with their local newspapers along with an image of the machine or pair, available in the Dealer Center, that coincides with the topic. Our TC5 press release is available here.
Vendor Product Data File
Files with images and machine information for the TC5 and DC5 has been shared with all of our dealer website vendors and is also available in the Dealer Center. The file is also available here if you would like to share with any dealers who take care of their own web updates.
New Consumer Video-Dallas
Files with images and machine information for the TC5 and DC5 has been shared with all of our dealer website vendors and is also available in the Dealer Center. The file is also available here if you would like to share with any dealers who take care of their own web updates.
Speed Queen BrandSource Rebate Promotion
Speed Queen and BrandSource are offering a $200 rebate with the purchase of an eligible Speed Queen front load washer & dryer, purchased between June 24th and July 4th, 2019. Additional details are available here.
POS Program Update
We have new Point of Sale items available for the FLW and TC5. We’ll be shipping a supply of each piece to distributors to share with dealers as they floor each model. A quick reference guide with all of the materials is available here.
We have several options available for you to utilize when it comes to media:
Video
You and your dealers are always welcome to share videos from our YouTube channel @speedqueenhome.
If you need videos to download for websites, those are available through your distributor. *Please note that video files are available for download to save on a flash drive for use in dealer stores and on dealer websites. Anything posted to social media should be shared from YouTube.
Banner, Print, and Radio Ads
All mediums are available in the Marketing section of the Dealer Center and options will expand with the addition of the Front Load Washers to the product lineup.
Yeager Video
6 months ago we partnered with a family of YouTube influencers to test out our TR7 in a Bro vs. Sis Mess Challenge. This
family of 8 had some fun with chalk, ketchup, jelly, dirt, and more… and Speed Queen stood up to the test. The views on
this video have climbed to 1.5 million. If you haven’t seen it yet, check it out on YouTube. Search “Yeager Family Speed
Queen” and the Bro vs. Sis Mess Challenge will pop up.
Front Load Washers and Front Control Dryers are Back
New FLW Update Tool and Sales Tips are available.
All changes will be live on the web and available in the Dealer Center May 1st including a product data file and .png images for any web needs.
POS Program Update
Point of Sale calls are well under way. The Speed Queen team is calling all of our Platinum and Basic dealers for our fulfillment program. Please note that gift cards to redeem polo shirts for Platinum dealers were sent separately this year. All gift cards are out and shirts are quickly being redeemed.
Reliable POS
An additional point of sale option will be available shortly. Our new Reliable banner calls out the designation we received from Consumer Reports as the Most Reliable brand in the Agitator Top Load Washer Category. We’ll be sending 100 pieces to each distributor and they will be available to order through Genuine Parts by mid-May.
Front Load Washers and Front Control Dryers are Back
As you know, we are really happy that capacity has opened up enabling us to reintroduce the front load washers and dryers back into the product lineup. Pricing is available.
We are excited to share some upgrades to our top load washer. With a more reliable control and an improvement in assembly time in mind, we were able to offer several added features that benefit our consumers and provide you with an even stronger sales story. There has been some confusion around what the changes are and why they were made so here are the highlights to help us all get on the same page:
