The new Dealer Center was recently introduced. Keep in mind that dealers will be coming your way for their company code that we went over during training. Access is available now and includes both a new look and functionality.
This is the URL your dealer sales reps will go to for access to the evolved platform featuring user-friendly and engaging training videos as well as a portal into Marketing on Demand to access logos, images, social media assets, sales tools, and more.
3 sets of Empire billiard balls (with cue balls) weighing in at 21 pounds, running continuously, just like the loads of laundry in the life cycle testing lab. Dealers have the ability to stream this right to their show floor to drive home the benefits of a dynamic balancing system and Speed Queen durability.
We encourage all sales reps to share this with dealers whether you are visiting in person or communicating electronically.
Hygiene is more important than ever. With the latest recommendations from the CDC, dealers have an opportunity to serve their customers by reminding/sharing that with the exception of the tempered fill normal eco cycle, any cycle with hot water is as hot as the water heater in their home provides with a Speed Queen machine, and in line with the CDC’s recommendations for cleaning clothes.
Social posts and links to blogs will be shared with dealers via email and will be part of April social assets added to Marketing on Demand for dealers to share.
The
Confidence Plus extended warranty is now available! This factory-backed
extended warranty adds 3 years of peace of mind to the standard 3, 5, or 7 year
product warranty for a combined maximum of 10 years.
You are
welcome to share assets with your dealers to promote the Confidence Plus
extended warranty with their new and previous customers. Previous customers can
purchase the Confidence Plus extended warranty if they purchased and installed
their machines within the last 2 years.
We have a new way to order Speed Queen marketing materials. This quick and simple online ordering option is accessed through MyAlliance. Step-by-step directions are available here. Please share with anyone on your team who is responsible for ordering marketing materials.
Top Load Washer (TR) & Dryer Updates
Enhancements have been made to the TR top load washers and dryers.
TR updates include improved wash performance with a change in load size selections to include a “Heavy Soil” option. Dryer updates include a new push to start button and bidirectional timer.
For a full list of model number and feature updates, please refer to these pdf assets:
Keep an eye out for an introduction to the new Dealer Center
coming your way shortly. Access will be available soon and will include both a
new look and functionality. You’ll still access it through the same URL, www.speedqueendealer.com, but you
will see an evolved platform featuring user-friendly and engaging training
videos as well as a portal into Marketing on Demand to access logos, images,
social media assets, sales tools, and more.
Streaming Channel for Dealers
We are currently in the process of breaking the mold on
extreme testing. A new streaming channel will be live soon where we will be
running a TR7, non-stop, just like we do in the lifecycle testing lab, with
three full sets of billiard balls (cue balls included). Dealers will have the
ability to stream this right to their show floor to drive home the benefits of
a dynamic balancing system and the Speed Queen durability message.
Speed Queen was happy to partner with Van Vreede’s in Oshkosh to help bring an elementary school behavior interventionist’s birthday wish to life. Watch the full story on the Speed Queen Home YouTube channel.
BrandSource Show
We look forward to seeing you at BrandSource. Speed Queen
will be in Booth 2315. See you soon!
Built better to last longer; Speed Queen Consumer quality
shines in this new 30 second dealer video ad. Great for social media and web
use with open space for co-branding at the end of the video.
The video is available on the Dealer Center (speedqueendealer.com → Marketing → Advertising → Customizable Ads/PR → Quality Video Ad) and downloadable here.
Extended Warranty
There is still time for customer’s to take advantage of the Deal of the Decade. This promotion is good through December 31st, 2019.
Platinum Dealer Qualification Closes Soon
Qualification for the 2020 Platinum Dealer Program is under way and will close December 31st.
MINIMUM ELIGIBILITY REQUIREMENTS
Dealer must display 4 top load pairs (3 TR pairs
+ TC Pair), 1 front load pair, 1 stack washer/dryer – 11 total units
Dealer must purchase a minimum of $ 100,000 in
2019 calendar year to qualify
Dealer must have all current point of sale
materials displayed
Dealer must be registered to the Speed Queen
Dealer Center
Dealer must have website that prominently
showcases Speed Queen and utilizes available Speed Queen digital advertising
tools
SPEED QUEEN REWARDS
Platinum badge distinction on SQ dealer locator
with priority listing
SQ branded apparel for the sales team
Premium POS package
Exclusive early access to Speed Queen tools and
programs
NOTES
Qualification is open one time per year, no exceptions
A new dealer must meet requirements in their first year as a Speed Queen account to qualify for the following year
A dealer who loses status must requalify in the current year for the following year
Click here for a printable PDF version of this monthly update.
Qualification for the 2020 Platinum Qualification is under
way. The Qualification period will start November 18th and will close December
31st. The Speed Queen Platinum Program requirements and rewards are listed
below for 2020.
MINIMUM ELIGIBILITY REQUIREMENTS
Dealer must display 4 top load pairs (3 TR pairs + TC Pair), 1 front load pair, 1 stack washer/dryer – 11 total units
Dealer must purchase a minimum of $100,000 in 2019 calendar year to qualify
Dealer must have all current point of sale materials displayed
Dealer must be registered to the Speed Queen Dealer Center
Dealer must have website that prominently showcases Speed Queen and utilizes available Speed Queen digital advertising tools
SPEED QUEEN REWARDS
Platinum badge distinction on SQ dealer locator
with priority listing
SQ branded apparel for the sales team
Premium POS package
Exclusive early access to Speed Queen tools and
programs
NOTES
Qualification is open one time per year, no
exceptions.
A new dealer must meet requirements in their
first year as a Speed Queen account to qualify for the following year.
A dealer who loses status must requalify in the
current year for the following year
Dealer Council Summary
Throughout the fall,
we traveled to several different parts of the country to talk with dealers with
the goal of better understanding dealer needs and behavior to help finish 2019
strong and guide planning for 2020. We covered several topics, had great
conversations, and wanted to highlight some of the recurring themes we heard:
Capacity is the hardest objection to overcome. The
most desired product improvement is a larger tub size that can wash a king size
comforter.
A Quiet washer is worth talking about. Dealers
think the TR washer line has a real advantage over competitor brands because it
agitates at 43 decibels. We will be adding this to our point of sale materials
in 2020.
Dealers are confused about the Speed Queen
washer lines. There isn’t a clear difference between our TR and TC washers,
which is causing confusion at the dealer level. We will be creating educational
tools to resolve this in 2020.
Promoting Speed Queen on Dealer Websites
As a reminder, please encourage dealers to promote Speed Queen on their website homepages. Web banners are available on the Dealer Center, through Nationwide Marketing Group’s Just say Yes program, Retailer Web Services and AVB-BrandSource sites.
Click here for a printable PDF version of this monthly update.
As a
reminder, there are several assets available and updated to support the
extension of the limited-time 10 Year warranty promotion through December 31st,
2019.
Please
check your dealer’s websites to see if they are promoting the 10-year warranty
and if they are not, please point them to the Dealer Center, especially for the
web banners.
A quick
recap of assets:
NEW printable flyer to quickly replace your store signage; available in color and black & white
NEW web banner with instructions on how to quickly add to dealer websites
PR/Print/Digital Ads
Social Media Post
Warranty Trophy
Video ad
All of the assets are available on the Dealer Center under Marketing -> Advertising -> 10-Year Warranty Promotion and several are linked in the Program Guide AR19-0088.
Congratulations to Jay McDonald, and welcome, Cody Masluk, Vice President – General Manager North American Consumer Sales
After 40 years of service to Alliance and an accomplished
career, Jay McDonald decided to move on to the next phase, retirement. We are incredibly
grateful for his service and contribution to the laundry industry, and pleased
to welcome the next great leader for Home laundry, Cody Masluk.
Cody joins us from Electrolux, where he progressed through
multiple roles in Sales, Product Management and Marketing over the past 18
years of his career. He most recently held the position of Senior Director
Product Line Management – Food Preparation, where he oversaw a product
portfolio of 11 platforms sold across North America retail and contract
channels. Prior to Electrolux, he worked for Amana Appliances, Eatontown TV and
Appliance and Maytag Appliances.
Please join us in welcoming Cody to the team.
Speed Queen Classic Clean™ Sticker AR19-0085
Speed Queen Classic Clean™ domed stickers are now available to add to TC models. They are available for purchase in sheets of 10 through Genuine Parts.
Syndicate Reviews
Did you know dealers could syndicate Speed Queen Home
reviews to their websites? If you have dealers who are not already doing so,
and would like to, we can share information with them and their web provider on
how best to add product reviews. Please have them contact their web provider to
start the conversation, and email Susan Miller at susan.miller@alliancels.com if
additional information is needed.
10 Year Warranty Extended – Updated Assets
All of the
10 Year Warranty assets have been updated to support the extension of the
limited-time 10 Year warranty promotion through December 31st, 2019.
Highlights include:
NEW printable flyer to quickly replace your store signage; available in color and black & white
All of the assets are available on the Dealer Center and linked in the Program Guide AR19-0088.
10 Year Warranty Extended – Updated Video
The warranty video has been updated to reflect
the extension and is available for use as is or to co-brand so dealers can add
their logo at the end. The video is available on YouTube to share or download from the Dealer Center
by going to Marketing → Advertising → 10-Year Warranty Promotion.
Point of Sale (POS) Materials are available to order through Genuine Parts. Items include:
AR19-0011 WARRANTY BELT 3 YEAR AR19-0012 WARRANTY BELT 5 YEAR AR19-0013 WARRANTY BELT 7 YEAR AR19-0014 AMERICAN QUALITY MAGNET AR19-0015 BUILT TO LAST 25 YEARS AR19-0017 3 YEAR MAGNET AR19-0018 5 YEAR MAGNET AR19-0019 7 YEAR MAGNET AR19-0021 FASTER, QUIETER, GENTLER SALES TOOL AR19-0023 INSTRUCTION BOOKLET AR19-0024 WCA MAGNET AR19-0034 SQ Home Product Brochure (Pack of 25) AR19-0035 TC5 Spec Sheet (Pad of 25) AR19-0040 MOST RELIABLE BANNER STICKER FLW AR19-0041 5 YR WARRANTY FLW SWD MAGNET AR19-0042 PUSH BUTTONS MAGNET FLW AR19-0053 NO LID LOCK STICKER TC5 AR19-0073 POS INSTRUCTION SUPPLEMENT AR19-0071 SPEED QUEEN PERFECT WASH STICKER (SHEET OF 10) AR19-0072 TR7 SPECIAL CYCLES STICKER AR19-0081 10 YR WARRANTY EASEL AR19-0082 10 YR WARRANTY WINDOW CLING
TR7 Special Cycles Sticker AR19-0072
Among the items available, there is a TR7 Special Cycles sticker available for purchase for consumer use through Genuine Parts. It fits inside the lid as a quick reminder of the additional cycles they have available to them.
Speed Queen Perfect Wash Sticker AR19-0071
Speed Queen Perfect Wash domed stickers are now available to add to TR models. They are available for purchase in sheets of 10 through Genuine Parts.
Head to Head Comparison: TC5 vs. Maytag Sales Tool AR19-0077
See how Speed Queen stacks up when compared to the competition. We continue to embody what it means to be commercial grade. Built Better to Last Longer. This tool is available in the Dealer Center → Competitive Comparison section or HERE.
Head to Head Comparison: TC5 vs. Maytag Large Load Comparison Video
A new
video is available on the @speedqueenhome YouTube page comparing Speed Queen TC5 performance with a
large load of towels to Maytag’s performance with the same load. Maytag’s motor
overheated 8/10 times in testing while Speed Queen kept going strong.
10 Year Warranty Assets
As you know, there are several assets available to support
the limited-time 10 Year warranty promotion. To recap:
Program Guide
Digital Ad
Print Ad
Social Media Post
Warranty Trophy
All of the assets are available on the Dealer Center and linked in the Program Guide AR19-0084.
10 Year Warranty Video
We recently added this warranty video as an option to use as is or to co-brand so dealers can add their logo at the end. The video is available on YouTube to share or download from the Dealer Center by going to Marketing → Advertising → 10-Year Warranty Promotion.
Reliability Video
Straight from consumers, hear their thoughts on Speed Queen Home reliability. Another option for dealers to share from YouTube or co-brand. Download available from the Dealer Center by going to Marketing → Advertising → Customizable Ads/PR.
