June 2019

Speed Queen Home Website Refresh

If you have visited SpeedQueen.com recently, you’ll notice it has a new look. Same functionality with updated aesthetics and the addition of a chatbot to help provide consumers with an immediate response to frequently asked questions. 

Consumer Reports

Consumer Reports rates Speed Queen as #1 Most Reliable Brand in America.

Dealer PR is available here. You are welcome and encouraged to share with your dealers so they can share with local media outlets and on their social media channels.

May 2019

TLW Launch & Asset List

With the addition of the TC5 and DC5 to the product lineup, we have several new assets available for you and your dealers.

Print

With the addition of the TC5 and DC5 to the product lineup, we have several new assets available for you and your dealers.

Video

Two new videos offering an overview of the TC5 and a full overview of the top load washer line are available on YouTube:

PR

In addition to the PR we are doing at Speed Queen, we now have customizable press releases available in the Dealer Center for dealers to share as well. You are welcome and encouraged to share with dealers so they can add their store name and share with their local newspapers along with an image of the machine or pair, available in the Dealer Center, that coincides with the topic. Our TC5 press release is available here.

Vendor Product Data File

Files with images and machine information for the TC5 and DC5 has been shared with all of our dealer website vendors and is also available in the Dealer Center. The file is also available here if you would like to share with any dealers who take care of their own web updates.

New Consumer Video-Dallas

Files with images and machine information for the TC5 and DC5 has been shared with all of our dealer website vendors and is also available in the Dealer Center. The file is also available here if you would like to share with any dealers who take care of their own web updates.

Speed Queen BrandSource Rebate Promotion

Speed Queen and BrandSource are offering a $200 rebate with the purchase of an eligible Speed Queen front load washer & dryer, purchased between June 24th and July 4th, 2019. Additional details are available here.

POS Program Update

We have new Point of Sale items available for the FLW and TC5. We’ll be shipping a supply of each piece to distributors to share with dealers as they floor each model. A quick reference guide with all of the materials is available here.

April 2019

Available Media

We have several options available for you to utilize when it comes to media:

Video

  • You and your dealers are always welcome to share videos from our YouTube channel @speedqueenhome.
  • If you need videos to download for websites, those are available through your distributor. *Please note that video files are available for download to save on a flash drive for use in dealer stores and on dealer websites. Anything posted to social media should be shared from YouTube.

Banner, Print, and Radio Ads

  • All mediums are available in the Marketing section of the Dealer Center and options will expand with the addition of the Front Load Washers to the product lineup.

Yeager Video

6 months ago we partnered with a family of YouTube influencers to test out our TR7 in a Bro vs. Sis Mess Challenge. This
family of 8 had some fun with chalk, ketchup, jelly, dirt, and more… and Speed Queen stood up to the test. The views on
this video have climbed to 1.5 million. If you haven’t seen it yet, check it out on YouTube. Search “Yeager Family Speed
Queen” and the Bro vs. Sis Mess Challenge will pop up.


Front Load Washers and Front Control Dryers are Back

  • New FLW Update Tool and Sales Tips are available.
  • All changes will be live on the web and available in the Dealer Center May 1st including a product data file and .png images for any web needs.

POS Program Update

Point of Sale calls are well under way. The Speed Queen team is calling all of our Platinum and Basic dealers for our fulfillment program. Please note that gift cards to redeem polo shirts for Platinum dealers were sent separately this year. All gift cards are out and shirts are quickly being redeemed.


Reliable POS

An additional point of sale option will be available shortly. Our new Reliable banner calls out the designation we received from Consumer Reports as the Most Reliable brand in the Agitator Top Load Washer Category. We’ll be sending 100 pieces to each distributor and they will be available to order through Genuine Parts by mid-May.

February 2019

2019 Upgrades

We are excited to share some upgrades to our top load washer. With a more reliable control and an improvement in assembly time in mind, we were able to offer several added features that benefit our consumers and provide you with an even stronger sales story. There has been some confusion around what the changes are and why they were made so here are the highlights to help us all get on the same page:

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