Each month we add a PDF version of the monthly updates. Here is the May file. Please print and use as a reference tool on your calls and visits with dealers.
Most Profitable Laundry Solution Handout
A simple one-page handout on the Most Profitable Laundry Solution is now available.
During these difficult times we can remind our dealer partners that Speed Queen® helps them maximize profit opportunity and this document is a great tool to provide that reminder to dealers. The document number is AR20-0043 and can be found on our Marketing On-Demand site. Feel free to share this document with your dealers and encourage dealers to take the Profitability Story class on the Speed Queen® Dealer Center for additional training.
Lighted Signs Available for Purchase
We have a limited number of lighted signs available for Distributor purchase. Act fast, when they’re gone, they’re gone.
Limited quantities of both the Speed Queen – Built to do 25 Years of Laundry sign (Part Number: AR18-0053) and the Speed Queen Platinum Dealer sign (Part Number: light) are available for $50 each.
Log in to MyAlliance and head to the Marketing On-Demand site to place your orders.
Note: You must access the Marketing On-Demand site through MyAlliance to order items. If you log in through our Dealer Center, you will be restricted to only downloadable dealer assets
Deadline Extended for Platinum Dealer Shirt Redemption
We’ve extended the timeline for Platinum dealers to redeem their free polo shirts.
The packaging of the redemption gift cards state that the offer expires on June 1, 2020. We have extended this deadline to September 30, 2020. Now giving dealers extra time to claim their shirts.
Approximately 50% of Platinum dealers have redeemed their shirts already. Please help your dealers get their shirts ordered before the offer expires.
Dealer Contest Now through June 12
Legend Streaming Channel Dealer Contest
Dealers can share the legend streaming channel for a chance to win.
Don’t forget that our sweepstakes runs from May 11 through June 12 for consumers. Consumers are invited to visit the website contest page and enter to win a washer and dryer set by entering in their information and what they’d like to see Speed Queen® wash next.
To encourage dealers to also promote this contest, we’re also holding a giveaway for our dealers. The winning dealer will select a local charity, who will choose a family in need to donate the washer and dryer to and all the publicity that goes along with it.
Here is How to Win:
The dealer with the most engagement (likes, comments, shares) on their Speed Queen® Legend posts on Facebook, Instagram, and Twitter on June 12th will be the winner.
- Dealer can either write their own posts or share posts from Speed Queen’s page with #SpeedQueenLegend and a link to https://speedqueen.com/legend/ on their own social media pages
- The hashtag typed exactly as: #SpeedQueenLegend is crucial to be included in this contest. Our software looks for all mentions of this hashtag across social media channels in order to determine the winner. Using this in your post text is the only way we will be able to see you are posting about this sweepstakes
- We will track publicly available data, so if you post from a private page, it won’t count toward your total engagement
- Dealer can post as many times as they’d like during the sweepstakes period, as long as they include the hashtag and link
- We encourage creativity and may even feature some of our favorite posts by dealers on our page
The winning dealer will be announced the week of June 15th.
The Legend Streaming Channel Update
Everyone’s Favorite – Billiard Balls – Are Back
Dealers have already watched billiard balls wash for more than 800 hours – Now we’re giving consumers a chance to see how our washers hold up with the same billiard ball load. Don’t forget to share this with your dealers and encourage them to tune in and watch at www.speedqueen.com/legend
Dealer Center Activity
New Class Added
The Speed Queen® vs. Maytag Competitive Comparison course is now available on the Dealer Center. In this course, you & your dealers will learn the difference between Speed Queen® TR7 and Maytag MVWP575 components and the superior features of the Speed Queen®. A supporting printable sales tool is also available in the course.
Log in now to take the class. It has been added to your class list.
Dealer Blog Posts for June
New Blog content for June is now available for download. This unique content is indented to be shared directly on dealer websites and social channels. This month we have two blog posts and supporting social posts with images. The files can be found on the Dealer Center in the Marketing On-Demand section of the site. Dealers can search the word “blog” to quickly find the files.
We also share with both BrandSource and Nationwide Marketing Group – for faster access and posting of the content.
Dealer Social Media Posts for June
June social media posts are now available on the Marketing On-Demand section of the Dealer Center. All post options are tagged to “Social Media” so your dealers can use the search option to quickly find the content they are looking for.
This month’s topics include how to prevent fading, features our durable front load washer, gives a laundry tip for the proper use of detergent, and highlights our Confidence Plus extended warranty.
We also share with both BrandSource and Nationwide Marketing Group – for faster access and posting of the content