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New COVID-19 Content Resource

We’re ramping up our content marketing game to help our independent dealers.

Let’s face it, consumers are spending more time than ever before at home and online. We’re working to ensure Speed Queen stays top of mind, all while providing more benefits to our independent dealers.

The cadence for posts on SpeedQueen.com has increased. Over the past month, we’ve shared several new fun and educational posts. We encourage dealers to share this content from their own social channels.

We’ve also started a new resource for dealers that supplies unique content indented to be shared directly to their own websites and social channels. Each month we will share up to three topics including blog posts, supporting social posts and images. The files can be found on the Dealer Center in the Marketing On-Demand section of the site. We also share with both BrandSource and Nationwide Marketing Group – for faster access and posting of the content.

April files are available now for the following topics:

  • Tips for making laundry day fun for kids)
  • The facts about towels and how often you should wash them
  • Cleaning advice for washing pillows

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Legend Streaming Channel Goes Public

Hockey Puck image

With so many consumers captive at home and upping their screen time – we couldn’t think of a better time to take our streaming channel live. There may not be live sporting events on T.V. but we’re on day 20 of the hockey game happening inside our TR7.

You’ll see more activity on our social channels about this – tune in to see what people think we should wash next.

As a reminder, the streaming channel is live at www.speedqueen.com/legend.

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Dealer Center News

Say Goodbye to the Old Site
We’re taking down the prior dealer center on Friday May 1st. The URL speedqueendealer.com will redirect users to the new site found at dealer.speedqueen.com.

If you haven’t registered already, now is a great time to create an account in the new Dealer Center. This is where you & your dealers can access online learning courses, marketing materials, and more.

Dealer Center Login Page

New Class Added
The top load washer general product training course is now live on the Dealer Center. In this course, you & your dealers will learn about the features, and benefits of TR and TC washers and how to handle customer objections effectively.

Log in now to take the class. It has been added to your class list.

Social Posts for May
Dealer social media posts are available for May on the new Marketing on Demand platform. Topics/Images include the stain removal, electronic controls, dryer features and the TR Legend. All post options are tagged to “Social Media” so your dealers can use the search option to quickly find the content they are looking for.

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Recorded Service Webinars

Servicers and servicing dealers can now access recorded service webinars on Alliance Academy & the Dealer Center. To access the recordings, select Virtual Service Schools & Webinars from the menu.

Five webinars available now

  • TR series top load washer over
  • Dryer service training
  • Front load washer, dryer and stacked installation
  • TC5 series top load washer overview
  • Front load washer overview


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    Marketing on Demand

    We have a new way to order Speed Queen marketing materials. This quick and simple online ordering option is accessed through MyAlliance and replaces ordering through Genuine Parts. Step-by-step directions are available here. If you haven’t done so already, please share with anyone on your team who is responsible for ordering marketing materials.

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    Point of Sale Program

    Final shipments are headed out of the warehouse. This includes the following pieces specifically for Platinum Dealers:

    • TR7 Header Card – AR20-0004
    • DR7 Header Card – AR20-0005
    • TR5 Header Card – AR20-0006
    • DR5 Header Card – AR20-0007
    • TR3 Header Card – AR20-0008
    • DR3 Header Card – AR20-0009
    • TC5 Header Card – AR20-0010
    • DC5 Header Card – AR20-0011
    • FF7 Header Card – AR20-0012
    • DF7 Header Card – AR20-0013
    • Platinum Dealer Window Cling – AR20-0015
    • POS Instructions – AR20-0025

    Each set will come individually boxed and you will have enough to supply each of your Platinum dealers with one set.

    Here is the list of items that have already shipped:

    • TR Lid Magnet – AR20-0002
    • TC Lid Magnet – AR20-0003
    • FLW Cling – AR20-0014
    • Confidence Plus easels – AR20-0024
    • Product Brochures – AR20-0001
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    New Dealer Center

    The new Dealer Center was recently introduced. Keep in mind that dealers will be coming your way for their company code that we went over during training. Access is available now and includes both a new look and functionality.

    Dealers should bookmark dealer.speedqueen.com.

    This is the URL your dealer sales reps will go to for access to the evolved platform featuring user-friendly and engaging training videos as well as a portal into Marketing on Demand to access logos, images, social media assets, sales tools, and more.

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    Streaming Channel for Dealers

    The Legend of the TR streaming channel is live at www.speedqueen.com/legend.

    3 sets of Empire billiard balls (with cue balls) weighing in at 21 pounds, running continuously, just like the loads of laundry in the life cycle testing lab. Dealers have the ability to stream this right to their show floor to drive home the benefits of a dynamic balancing system and Speed Queen durability.

    We encourage all sales reps to share this with dealers whether you are visiting in person or communicating electronically.

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    COVID-19

    Hygiene is more important than ever. With the latest recommendations from the CDC, dealers have an opportunity to serve their customers by reminding/sharing that with the exception of the tempered fill normal eco cycle, any cycle with hot water is as hot as the water heater in their home provides with a Speed Queen machine, and in line with the CDC’s recommendations for cleaning clothes.

    Social posts and links to blogs will be shared with dealers via email and will be part of April social assets added to Marketing on Demand for dealers to share.