Communications Hub
To improve the customer experience, we’ve now made it easier to request printed manuals. A new webpage with an online request form is now live. A link to the new form has been added to the Manuals and Downloads page in the Support section of SpeedQueen.com. To access the online request form, please click here.
We have also added the link to the registration confirmation page – so customers now have the option to request a manual after registering a product.
In efforts to provide a consistent brand experience for our customers, we have created a new logo guidelines document. Please refer to this document when you or your dealers use the Speed Queen logo in print or digitally. Click here to download the document.
Customers can now find information for our front load washer and dryer pedestals online. The pedestals can be found on the FF7 online product page and DF7 online product page. Images have been added to the product image galleries and the product specifications now include both white and black pedestal part numbers.
The Speed Queen Story course is now available on the Dealer Center.
In this course, you will learn how to:
• Identify the important milestones in the history of Speed Queen home laundry
• List the markets that Alliance Laundry Systems serves
• Explain the company’s global presence in commercial laundry
• Define the current position of Speed Queen
• Describe the benefits that Speed Queen offers to its partners
Log in now to take the class. It has been added to your class list.
New Blog content for July is now available for download. This unique content is indented to be shared directly on dealer websites and social channels. This month we have two blog posts and supporting social posts with images. The files can be found on the Dealer Center in the Marketing OnDemand section of the site. Dealers can search the word “blog” to quickly find the files. We also share with both BrandSource and Nationwide Marketing Group – for faster access and posting of the content.
July social media posts are now available on the Marketing OnDemand section of the Dealer Center. All post options are tagged to “Social Media” so your dealers can use the search option to quickly find the content they are looking for. This month’s topics include useful tips for tackling dad’s laundry, tips to get the stink out of workout clothes, information about how our dryers are proven to sanitize loads and more. We also share with both BrandSource and Nationwide Marketing Group – for faster access
and posting of the content
Each month we add a PDF version of the monthly updates. Here is the May file. Please print and use as a reference tool on your calls and visits with dealers.
Servicers and servicing dealers can now access recorded service webinars on Alliance Academy & the Dealer Center. To access the recordings, select Virtual Service Schools & Webinars from the menu.
Five webinars available now
We have a new way to order Speed Queen marketing materials. This quick and simple online ordering option is accessed through MyAlliance and replaces ordering through Genuine Parts. Step-by-step directions are available here. If you haven’t done so already, please share with anyone on your team who is responsible for ordering marketing materials.
The Confidence Plus extended warranty is now available! This factory-backed extended warranty adds 3 years of peace of mind to the standard 3, 5, or 7 year product warranty for a combined maximum of 10 years.
You are welcome to share assets with your dealers to promote the Confidence Plus extended warranty with their new and previous customers. Previous customers can purchase the Confidence Plus extended warranty if they purchased and installed their machines within the last 2 years.
Full details available at www.speedqueen.com/confidenceplus
Assets include:
We have a new way to order Speed Queen marketing materials. This quick and simple online ordering option is accessed through MyAlliance. Step-by-step directions are available here. Please share with anyone on your team who is responsible for ordering marketing materials.
Enhancements have been made to the TR top load washers and dryers.
TR updates include improved wash performance with a change in load size selections to include a “Heavy Soil” option. Dryer updates include a new push to start button and bidirectional timer.
For a full list of model number and feature updates, please refer to these pdf assets:
2020 TR Updates
2020 Dryer Updates
Keep an eye out for an introduction to the new Dealer Center coming your way shortly. Access will be available soon and will include both a new look and functionality. You’ll still access it through the same URL, www.speedqueendealer.com, but you will see an evolved platform featuring user-friendly and engaging training videos as well as a portal into Marketing on Demand to access logos, images, social media assets, sales tools, and more.
We are currently in the process of breaking the mold on extreme testing. A new streaming channel will be live soon where we will be running a TR7, non-stop, just like we do in the lifecycle testing lab, with three full sets of billiard balls (cue balls included). Dealers will have the ability to stream this right to their show floor to drive home the benefits of a dynamic balancing system and the Speed Queen durability message.
How to Remove the Toughest Stains from Laundry, According to the Blue Man Group
The washers and dryers that will make you love laundry day
Speed Queen was happy to partner with Van Vreede’s in Oshkosh to help bring an elementary school behavior interventionist’s birthday wish to life. Watch the full story on the Speed Queen Home YouTube channel.
We look forward to seeing you at BrandSource. Speed Queen will be in Booth 2315. See you soon!
Built better to last longer; Speed Queen Consumer quality shines in this new 30 second dealer video ad. Great for social media and web use with open space for co-branding at the end of the video.
The video is available on the Dealer Center (speedqueendealer.com → Marketing → Advertising → Customizable Ads/PR → Quality Video Ad) and downloadable here.
There is still time for customer’s to take advantage of the Deal of the Decade. This promotion is good through December 31st, 2019.
Qualification for the 2020 Platinum Dealer Program is under way and will close December 31st.
MINIMUM ELIGIBILITY REQUIREMENTS
SPEED QUEEN REWARDS
NOTES
Click here for a printable PDF version of this monthly update.
Qualification for the 2020 Platinum Qualification is under way. The Qualification period will start November 18th and will close December 31st. The Speed Queen Platinum Program requirements and rewards are listed below for 2020.
MINIMUM ELIGIBILITY REQUIREMENTS
SPEED QUEEN REWARDS
NOTES
Throughout the fall, we traveled to several different parts of the country to talk with dealers with the goal of better understanding dealer needs and behavior to help finish 2019 strong and guide planning for 2020. We covered several topics, had great conversations, and wanted to highlight some of the recurring themes we heard:
As a reminder, please encourage dealers to promote Speed Queen on their website homepages. Web banners are available on the Dealer Center, through Nationwide Marketing Group’s Just say Yes program, Retailer Web Services and AVB-BrandSource sites.
Click here for a printable PDF version of this monthly update.